the v foundation
Case Study
The V Foundation for Cancer Research was founded in 1993 by the late Jimmy Valvano with the support of ESPN. Through advocacy, education, fundraising, and philanthropy, the Foundation generates broad-based support for cancer research and creates an urgent awareness of the importance of the war against cancer.
I wanted to work on a refresh of marketing collateral in preparation for an interview with the Foundation's new Chief Marketing Officer, to demonstrate my capabilities, passion, and interest in finding creative solutions to the unique problems faced by the Foundation.
Scope
- New direction to the "Voices for Victory" podcast
- Cover + Episode Art Templates
- Social Media promotional materials
- Event promotional materials
- Social media templates